Setting relevant goals

AUDIO: Why Setting Relevant Goals is Both an Art and a Science

by Greg Yates | Breakthrough Leadership

Setting relevant goals is the secret to living beyond the glass ceiling.

It’s been said that a relevant goal should be like the lovers heart.  Unrestrained by time or space, the heart wants what it wants.  

“…We need all 17 of these performance attributes and I want it to look like the back end of a Ferrari…”

That was the actual conversation we had with our largest customer discussing a product design. We were expected to determine how the product could meet seventeen performance criteria and also look “sexy”.

Striking a balance between those two primary objectives was one of the most refining processes I have ever participated in. Millions of the resulting product were sold over the next couple of years. We produced the designs, the tooling and manufactured the products. It represented tens of millions of dollars a year in business.

Ultimately, the goal was to create a product that would sell. In order to meet that goal, both scientific and artistic objectives had to be met.

If we had started without fully understanding both objectives, we would have failed.

Shallow Goals Produce Shallow Results

Society has placed so much value on action and multitasking that the “art” and “science” of goal setting are orchestrated “on the fly”, if at all.

It’s only a RELEVANT goal when it reaches beyond your current understanding.  

To burden a goal with science alone means to limit its range to the empirical. To curse a goal with human insight alone is to limit its potential to what we can humanly understand.

To insist on Understanding Divine Goals is to Render Them Irrelevant! 

If we already know how to accomplish something, it is not a goal.

A goal only exists when its reach is beyond our understanding. Beyond what we can calculate or explain. As Christian Business Leaders, far too often we demand that God work within the range of our understanding.

The scientific process has method. It sets baselines. It establishes control groups and creates a means to measure results.  Its calculations are based on past results to predict future expectations. It starts with a series of assumptions and continues to make observations in light of those previous assumptions.

Art, however, starts with impressions. It is birthed in vision and lives as an expression of the unseen. Art does not require past proof nor does its existence demand empirical data. Art lives in the soul and the unconscious mind elaborates through it in ways beyond explanation but not necessarily beyond reach.

Art Lives in the Subconscious Where Nothing is Impossible and Dreams Can Be as Real as We Allow Them to Be. 

Science lives in the conscious where it either restricts the ability to dream or it becomes relevant by partnering with the unseen to manifest the often impossible but relevant goals we strive for. 

Men have consistently tried to calculate the science of Gods impact on circumstance and destiny, only to be frustrated. It cannot be comprehended or experienced by science alone.

Defining the relevant goals within God’s plan rivals the understanding of love, or the vacuum it creates when love is calling to us from afar. Limiting a goal to either science or to art renders it inert.

Relevant Goals Can Only Be Achieved When Infused with the Power that is Beyond Our Understanding.  

A relevant goal demands itself to extend beyond past experience and toward an often intangible inspiration

A truly relevant goal only exists when its reach is beyond our current understanding. Beyond what we can calculate or explain.

A goal must contain both science and art if it is to extend into the realm of Breakthrough.   

I’d like to hear your comments. Have you ever had a time in the past where you set a relevant goal, that was beyond your reach, and you achieved it?

What was your passion like? Did you have a “lover’s heart” for your goal?

Was it beyond your understanding?

About Greg

Greg Yates has been a Chicago area businessman for over 30 years. He’s the author of the book, "Broken - How Being Broken Unlocked The Greatest Success of My Life". He has simultaneously owned 14 different businesses in a variety of industries; including real estate, manufacturing, payroll, and technology. Greg has also been an investor and a board member. He attended Olivet Nazarene University. He has a passion for flying. He’s had a pilot’s license for over 30 years and owned a variety of airplanes. Greg and his wife Vicki have been married over 37 years. They have a son, a daughter and seven grandchildren.

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