Vlog Season 01, Episode 20, Greg and Matt talk about building a team that functions like family and why you should be seeking out team members that are a “DNA-level” match with your company’s mission, your team dynamics, and yourself.

There are individuals out there who are meant to be on your team. They love your mission and they’re passionate about the work your company is doing. In fact, they have been looking(either passively or actively) for an opportunity just like the one you have to offer.

And, then there are other instances where the individual has the skill set that “might just work” for your team – but it’s not quite an exact match. This is what we call an “adopted” relationship. And, yourself or the individual will spend time trying to make it work by bending and shifting – but it’s never an exact match.

You CAN hire people that are not a complete “DNA” fit to your company’s team. Inevitably issues will arise, and you will be unable to help each other. The ill-fitted relationship between yourself and the “adopted” team member breeds a communication barrier that is deadly.

Everyone has their own “why” and building a team that functions like a family means you will have to seek out individuals that share a common denominator: their “why.”

Why do the want to be a part of your team?

Why do they align with your mission?

Why do they BELIEVE in your mission?

If a team member you hire doesn’t share the same passion for the work you do, most often that conflict will never be resolved; “why” can never be adopted.

“Why” isn’t something that can be mimicked, copied, or cloned.

And forcing a individual to fit into your company’s family is setting up your team, yourself, and your entire organization for failure.

In this episode you will learn:

– Why creating and maintaining a family dynamic within your company begins with “why”

– What it means to hire individuals that are a “DNA-level” match to your team

– How creating a family dynamic within your team effects the level of success your company will achieve


1. In Order to Determine a “DNA” Match…You Must Do Testing.

  • In your team, you have the responsibility to go out there and find people who are a match.
  • They match in terms of their beliefs, their motives, and their purpose; that defines their “Why.”
  • If you want transformation on your team, everyone has to see themselves as part of your family.

2. In Order to Determine a “DNA” Match…You Must Do Research.

  • You are responsible for finding team members that match your existing family.
  • Often that means being open to seeking out team members from different environments and different backgrounds.
  • If you are not clear on your team’s common “why,” you are going to miss out on locating new team members that will fit seamlessly into your existing team family.

3. In Order to Determine a “DNA” Match…Do Some Parenting.

  • As parents, there are moments in time where your children learn your purpose.
  • This is the only way your entire team will understand your purpose – the DNA of your heritage.
  • As the leader, you must take responsibility for your team – your family.


See the difference between the people you care about and the people who really have a DNA-purpose match. You can love them all but you can only build on the DNA of purpose and the DNA of “why” in your family.


Add your comments below: How are you going to make sure that people know what you stand for as a family, as a team?

About Matthew

Matthew DeYoung is a serial entrepreneur. He is the cofounder of Breakthrough Leadership. He has been a cofounder of six other internet-based startup businesses. His past consulting clients have included Walt Disney, Universal Studios, Target, NASCAR, and the NBA. As a learner, he is always trying to demystify the leadership aspects of business. Matthew has been married for 17 years and has two daughters.

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