In episode 15 of “Yates in Your Face” (#YIYF), Greg Yates talks about the importance of setting goals that align with your true purpose and why money can not be the objective.

Have you been satisfied with your career lately? Or, do you have a hunger for something else? Life is about who you are becoming. The goals and priorities that you set for your self daily should be a reflection of your true purpose.

If you feel unsatisfied, you need to understand your beliefs. Define them. Write them down. This practice will show you who you are and what you are becoming. If you don’t like where you are headed, it’s time to make a change.

If you want to unlock your purpose and become the person you were created to be, you’ll want to watch episode 15 of “Yates in Your Face.”


I want to talk to you about something important.

Let me ask you… WHO ARE YOU? What are you doing? When’s the last time you talked to someone else about your goals, about what you’re achieving?

In fact, when’s the last time you PRAYED about it?

Cause I’m sure you’re targeting goals that lead to things like satisfaction and peace. Goals that lead your family, your team, and everyone you influence toward doing the things that will bring satisfaction and eternal gratification to them, right? To fulfill their highest created purpose, to make a difference in the world.

What? Uh…you mean most of the things you’re working on are about money? Seriously?

Well…. How does money fit into satisfaction and purpose? How does money become the thing you’ve deemed important enough to set as a goal? A lifelong objective.

It’s so easy to get tangled up in things that don’t give you what you REALLY want. The things I wanted, I thought were about achieving, about money, about being powerful and exerting my influence over others.

Of course, I wanted to be a force for their good. But suddenly, through great brokenness, I realized it wasn’t about what I was DOING… it was about what I was becoming. There came a point I really didn’t like who I was becoming.

Defining your beliefs defines who you are and who you’re becoming. If that’s not at the top of your list, then there’s something wrong. You should be terrified! If your faith’s in money, if your faith’s in your ability to sell or produce or communicate or influence others… if that’s the most you have to offer, I feel incredibly sorry for you. You’re destined to LOSE. You’re deceiving yourself and it’s something you cannot allow yourself to buy into.

Today is the only chance you have to become more than you are. Stop wondering what you should be DOING. Stop asking the wrong questions and praying the wrong kind of prayers. It’s time to unlock your purpose, Live with Passion and become the person only you were created to be. Life’s about who you’re becoming. So tell me… Who Are You?

About Greg

Greg Yates has been a Chicago area businessman for over 30 years. He’s the author of the book, "Broken - How Being Broken Unlocked The Greatest Success of My Life". He has simultaneously owned 14 different businesses in a variety of industries; including real estate, manufacturing, payroll, and technology. Greg has also been an investor and a board member. He attended Olivet Nazarene University. He has a passion for flying. He’s had a pilot’s license for over 30 years and owned a variety of airplanes. Greg and his wife Vicki have been married over 37 years. They have a son, a daughter and seven grandchildren.

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