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In today’s episode (Vlog Season 01, Episode 05), Greg and Matt discuss being on the same page with their team. They dare leaders to examine their own responsibility in the communication process.

In this episode you will learn:

  • Why it’s so easy to communicate and hard to be understood.
  • What to do when you feel like you’ve been clear with your team, but people are still confused.
  • Why it takes time to let a message sync in.
  • When is the ideal time to get everyone on the same page?

When your team is small and intimate, there are more chances for them to step in sync with you. They understand your heart and the way you think.

You must have an unmistakable grasp of what it means to be on the same page with your team. Otherwise, every daily detail bottlenecks on your desk.

Being on the same page with your team means everyone understands…

  • Your mission
  • The values and beliefs that define your mission
  • The priorities, goals and targets

Your team is working passionately toward the mission. Everyone is bought in. Everyone is on the same page. Or, so it seems. Three months later, you find out nothing could be further from the truth. It’s a painful, traumatic moment.

Assuming your team earnestly DESIRES to fight for your mission, who’s responsible when good people fight the wrong front-line battles by mistake?

We get frustrated at our team when they misunderstand us. But, what if being “unclear on the concept” is an indictment on ourselves?


#1 – Repeat – Generation Repetition

It’s your job to repeat the mission so your team can understand your intent as they pursue it. Continuously feed as much repetition as necessary for people to be on the same page with you.

Don’t be frustrated with your people if you’ve said it once and they haven’t gotten it yet. They need to understand your intent even more than your words. Verbal communication has remarkable limitations. Verbal communication is only a small portion (7% according to one study) of how we understand one another as humans.

#2 – Reframe – Ask What Your Team Heard

Your team members need to participate in the repetition process by restating and reframing. Let your team reframe your message and your intent back to you. Do this early and often. Train yourself and your team to use Active Listening Techniques.

#3 – Install – Think Install Versus Announce

You should state your mission and intent so frequently that the message now operates within your team, not just within you as the leader. The day of the memo is over. You cannot broadcast your message and declare that your team is on the same page. Instead, your team must own each message and internalize your intent. Until you can see how it operates in your team–their words and behavior–it’s not yet installed.

#4 – Take responsibility – Your Job as a Leader is to Ensure Your Team is on the Same Page.

When you are frustrated with your team because you’ve broadcasted a message that no one understood or adopted, look at yourself first. That’s when you know you’ve screwed up. Your mission and message won’t get installed in the heat of the battle. It’s your responsibility to implement three steps outlined above. Explain to your team they are obligated in your communication process too. It works both ways. Just because they carbon copied you an email (CC’d) doesn’t mean you’re on the same page, or that you’ve taken over responsibility.

Add your comments below. How could you actively develop a culture of being on the same page with your team?

About Matthew

Matthew DeYoung is a serial entrepreneur. He is the cofounder of Breakthrough Leadership. He has been a cofounder of six other internet-based startup businesses. His past consulting clients have included Walt Disney, Universal Studios, Target, NASCAR, and the NBA. As a learner, he is always trying to demystify the leadership aspects of business. Matthew has been married for 17 years and has two daughters.

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