In episode 16 of “Yates in Your Face,” Greg Yates talks about how unconditional love is possible in business relationships, and how it begins with loving yourself.

It’s easy to understand the possibility of unconditional love when you think about your relationships with family. But, how can unconditional love exist in business? Aren’t work relationships all just transactions and obligations?

Leaning into your highest created purpose means accepting unconditional love from others, family or otherwise, and being open enough to give unconditional love to the people around you.

As a Christian leader, the example of love you show others speaks volumes. Love doesn’t have to be earned or based on how well your team is performing. It doesn’t have to make sense. Don’t wait for perfect conditions to be comfortable loving others. Love must be given and received without conditions.


I got a text this morning that I’m struggling with. I don’t care what anyone says in the emotion of the moment, SOMETIMES It’s hard to let yourself be loved.

Unconditional love doesn’t make sense, especially directed toward us. Love is confusing. How can you be frustrated to the gills with someone, want to smack them up side of the head, and still love them? I don’t mean casual love. I mean the “throw yourself under the bus to save them” kind of love. How does that happen?

I feel that way about my family, but when it comes to gauging how they or other relationships in my life feel about me, frankly, it’s not comfortable. I want to deserve love.

Deserving Love

I got a text this morning from a friend of mine. It said, I’m praying for you that the Lord will fill you with His Vision, His Passion and energy. I love you, brother. WOW. How do you respond to that? How do you justify it? I can promise you there is nothing I have done to deserve that kind of love.

Can that happen in business? In teams? Isn’t affection from the office driven by “what have you done for me lately?” Did we get a Christmas bonus? Is our benefit package stacking up? Are you helping me in my career? I could never TRUST the love displayed on coffee cups and cards that come on Bosses Day. Isn’t it all conditional?

REAL Relationships

Is it about deserving love or about developing relationships that are real? Honesty, Trust, transparency, and authenticity.

Our families know us better than anyone else. They know us and yet they love us. Maybe if we could have that kind of authenticity in all of our relationships we could experience more unconditional love as a result.

Do you love me because I’m perfect? Or, do you love me because you really know me and I really know you? Unconditional love, I’ve learned, is generally in spite of me, in spite of my imperfections and failures. Only then do relationships, forged in fire, really matter.

I’m learning to accept unconditional love from people and from God. And, I’m learning to give it, even when I don’t understand.

And, don’t forget, unconditional love starts with loving yourself. Only then can you love others the way God loves you.

About Greg

Greg Yates has been a Chicago area businessman for over 30 years. He’s the author of the book, "Broken - How Being Broken Unlocked The Greatest Success of My Life". He has simultaneously owned 14 different businesses in a variety of industries; including real estate, manufacturing, payroll, and technology. Greg has also been an investor and a board member. He attended Olivet Nazarene University. He has a passion for flying. He’s had a pilot’s license for over 30 years and owned a variety of airplanes. Greg and his wife Vicki have been married over 37 years. They have a son, a daughter and seven grandchildren.

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