In episode 19 of “Yates in Your Face,” Greg Yates discusses why we often get in the way of the most obvious answer. And, how talking out loud with your team is essential to get to the core of your most pressing issues.

Haven’t you ever spent more time than you wanted to looking for something, you thought you lost, and found it right in front of you? Why didn’t you see it?

Sometimes, we overlook the most obvious answer. We get in our own way.

It’s time to cut through the noise. Stop wasting time making things OVERLY complicated. The obvious truth is right there in front of you.

If you’ve been stuck lately, or you feel you’ve gotten in the way of progress, you’ll want to watch today’s video.


I love Sherlock Holmes stories. The idea that any one person could immediately perceive every detail of any situation and use it instantly to bring the truth to light. Wouldn’t THAT be great.

If you take away the impossible, whatever remains, no matter how improbable, is the truth.

But for the most part, we can’t even see the obvious, let alone the minute details. We are oblivious to the things often staring us in the face: from our own behaviors, to the glaring inconsistencies in our team. I spend a lot of time talking to leaders about how to get on the same page with their people. But the reality is, most of us aren’t even on the same page with OURSELVES.

There is a huge gap between what we say and what we do; between what we know and what we implement. We WANT to believe so we believe what we want to believe. And it has very little to do with the often-obvious truth.

Why don’t we see it? Why is the camouflage so systemic to our nature that we misinterpret the data?

We would rather believe elaborate schemes or misdirection than to believe our own eyes or ears.

The problem is we would rather think than speak. We’d rather give directives than to receive feedback.

If we would get out of our head games and head trash long enough to speak things out loud, ask questions out loud and wait for answers to be spoken with anticipated and expected clarity, OUT LOUD; then the obvious could become obvious.

Thinking the truth doesn’t get it. You have to speak the truth.

When people, you and your team, actually voice the mission, the beliefs, the perspectives and attempt to voice the associated emotions, you’ll be amazed what happens.

Give the obvious a chance. Give the spoken word a chance. Whatever remains, however improbable, will be the truth.

About Greg

Greg Yates has been a Chicago area businessman for over 30 years. He’s the author of the book, "Broken - How Being Broken Unlocked The Greatest Success of My Life". He has simultaneously owned 14 different businesses in a variety of industries; including real estate, manufacturing, payroll, and technology. Greg has also been an investor and a board member. He attended Olivet Nazarene University. He has a passion for flying. He’s had a pilot’s license for over 30 years and owned a variety of airplanes. Greg and his wife Vicki have been married over 37 years. They have a son, a daughter and seven grandchildren.

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