Vlog Season 01, Episode 16, Greg and Matt talk about the importance of your entire team understanding the reasons behind your mission.

Why do you get out of bed everyday? Why do you put in 60 hour work weeks? How would you explain to your team what drives you; the why behind the mission of your business?

It’s your job as the leader to use language to evoke emotion and common experience to ensure that the why behind your mission is clear.

In order to stay true to your goals, the why of your mission should be clearly understood, internalized, and repeated by everyone on your team.

In this episode you will learn:

– How to know if everyone on your team is clear on the why of your mission

– Why using your own language can communicate more than just words themselves

– How the why of your mission can create a physiological response


1. You Must Ask Yourself…Is WHY Understood by Everyone on Your Team?

  • It must bring recognition or more questions.
  • Asking this question forces your team to be on the same page.
  • Or, it forces those who don’t understand to demonstrate that they are puzzled.
  • Effectively communicating the why of your mission is don’t through your own common language.

2. You Must Ask Yourself…Does Your WHY Evoke More Than the Words Themselves?

  • Communicating the why of your mission requires that you do more than just communicate.
  • You must evoke imagery, emotion, and common experiences.
  • Example: In football, “getting your bell rung.”
  • Example: To a Chicago Cubs fan, “flying the w.”
  • These phrases are more than just the words themselves.

3. You Must Ask Yourself…Does Your WHY Bring a Convergence of Unity and Emotions?

  • There will be a physiological response to hearing the language of why repeated.
  • It might take some time for this to materialize.
  • Example: In sports, players and fans hearing the national anthem. This often brings about an emotional response.

Add your comments below: What is the why of your mission? Is this fully understood by everyone on your team?

About Matthew

Matthew DeYoung is a serial entrepreneur. He is the cofounder of Breakthrough Leadership. He has been a cofounder of six other internet-based startup businesses. His past consulting clients have included Walt Disney, Universal Studios, Target, NASCAR, and the NBA. As a learner, he is always trying to demystify the leadership aspects of business. Matthew has been married for 17 years and has two daughters.

Pin It on Pinterest

Share This