We all want to trade up, right? We want to trade something of low value for something of higher value. What if you had a shift and realized the culture around you had been deceiving you into trading your health for a series of trinkets with NO VALUE AT ALL? That is my overwhelming passion and why I made this explanation video about the No Head Trash Health Coach concept. I hope you’ll hear my heart. It could change your life.


The only thing more taboo than talking about religion and politics is the controversial notion that we are largely responsible for our own health.  We believe culturally acceptable lies, accept baseless limitations and ignore habitual addictions to the detriment of our lives, our productivity, our capacity, our sense of wellbeing and our productivity. We mindlessly sacrifice our Optimal Health without realizing the poor exchange we have made.


More than one of our clients has discovered their own ah-ha moment when they shift from believing they are ‘missing out’ (when they fuel their bodies correctly), to realizing they’d been ‘missing out’ on far more benefit and pleasure for years when they were dominated by their unhealthy habits. This is the paradigm shift; the phenomenon which must be unveiled to become who we were created to be.

About Greg

Greg Yates has been a Chicago area businessman for over 30 years. He’s the author of the book, "Broken - How Being Broken Unlocked The Greatest Success of My Life". He has simultaneously owned 14 different businesses in a variety of industries; including real estate, manufacturing, payroll, and technology. Greg has also been an investor and a board member. He attended Olivet Nazarene University. He has a passion for flying. He’s had a pilot’s license for over 30 years and owned a variety of airplanes. Greg and his wife Vicki have been married over 37 years. They have a son, a daughter and seven grandchildren.

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