Vlog Season 01, Episode 18, Greg and Matt discuss the importance of knowing why you do what you do and how this “why” plays such an important role in how you lead.

There are two sides to every coin and two sides to a page. Getting your team on the SAME page requires you address both sides: what you do and why you do it.

“Why” isn’t an easy question. In fact, it will be one of your least favorite moments of discovery. Finding the real answer to the “why” of your business is hard.

But, not ever asking “why” is MUCH harder; it’s damaging. Not knowing your “why” will leave your business struggling to survive.

If you want your team to be as passionate and enriched by your mission as you are, you have to understand why you do what you do and be able to share that with the people around you.

In this episode you will learn:

– How helping others find their purpose effects your leadership

– Why you should prioritize relationships over “the rules”

– Why you must have a clear and compelling “why” (why you do what you do)


1. Leadership IS NOT…an SOP.

  • SOP’s are necessary in your business, but shouldn’t dictate how you lead.
  • Leadership is only defined by WHY.
  • Your SOP should not occupy the intentions of your leadership.

2. Leadership IS NOT…rules, it’s a relationship.

  • Relationships are born out of vulnerability, trust, respect, and love.
  • Leadership is a spiritual experience.
  • Changes will happen when you prioritize the relationship instead of the rules.
  • Who are the people you trust in your life? How did those relationships evolve?

3. Leadership IS NOT…about you.

  • As a leader, it’s your job to help others grow into leaders.
  • Your leadership is defined by your ability to help others unlock their true purpose.
  • You must have a clear and compelling WHY.
  • WHY is not singular.
  • It will be viewed differently from different motivations, skills, needs and callings.
  • In order to truly lead, you must unlock the WHY that unites your mission and every member of your team.

Add your comments below: What is the why of your mission? How have you been able to integrate that into your leadership?

About Matthew

Matthew DeYoung is a serial entrepreneur. He is the cofounder of Breakthrough Leadership. He has been a cofounder of six other internet-based startup businesses. His past consulting clients have included Walt Disney, Universal Studios, Target, NASCAR, and the NBA. As a learner, he is always trying to demystify the leadership aspects of business. Matthew has been married for 17 years and has two daughters.

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