Vlog Season 01, Episode 26, Greg and I talk about the difference between a weak why and a powerful, actionable why and what impact each have on the success of your team.

Have you ever had a team member who just wasn’t motivated? One who was happy to do things the same old, inefficient way things have always been done.

My dad used to say, “Ignorance is bliss…it doesn’t pay very well, but it’s blissful.”

This attitude is a RED FLAG that your team is operating from a weak why.

We all have reasons why we do the things we do. Even the small, habitual things we do each day. Sometimes an actionable why is logical, and universally understood: we all brush our teeth to keep them healthy.

A weak why allows inaction, procrastination, and indifference to manifest in your team.

Because, why is ultimately our purpose. And, a clearly understood why is so compelling it translates to action, determination, and success.

A powerful why exists when just achieving that purpose alone is its own reward.

What if we could have a powerful why as a team, and as a business?

In order to help your team understand their purpose: their why, we must identify how to STAY AWAY from a weak why.

In this episode you will learn:

  1. How do identify if your team is lacking a clearly understood why
  2. Why just “trying harder” is a pathway to failure
  3. Why perseverance, created by a powerful why, is one of the chief indicators of success


1. Stay Away from a Weak Why by Having…TOUGHNESS.

  • Not a quitter
  • Even when things don’t go their way they aren’t easily detoured.
  • Toughness is resilient.
  • Someone who doesn’t have toughness, gives up at the first sign of a problem.

2. Stay Away from a Weak Why by Having…DURABILITY.

  • The ability to with stand wear and tear.
  • It takes a powerful reason to be able to with stand wear, pressure, and damage.
  • Durability is dependability.

3. Stay Away from a Weak Why by Having…PERSEVERANCE.

  • Perseverance means having staying power.
  • This is one of the chief, leading indicators of success.


Don’t just try harder. Because this equation doesn’t work in reverse. Trying harder does not create a powerful why. Focus. Develop a clearly shared why, and that will ultimately dictate a powerful why.

About Matthew

Matthew DeYoung is a serial entrepreneur. He is the cofounder of Breakthrough Leadership. He has been a cofounder of six other internet-based startup businesses. His past consulting clients have included Walt Disney, Universal Studios, Target, NASCAR, and the NBA. As a learner, he is always trying to demystify the leadership aspects of business. Matthew has been married for 17 years and has two daughters.

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